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Design online exhibitions as standalone art experiences rather than mere substitutes, exploring innovative engagement strategies in the age of the attention economy.

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🗂 Project Overview

Young curators often hold short-term exhibitions in remote areas due to limited resources, resulting in low visibility and minimal impact. At the same time, online exhibitions are growing but often lack immersive value. This project addresses both issues by transforming niche physical shows into standalone digital experiences—designed to expand reach and deepen audience engagement through attention design and narrative rhythm to guide user focus and increase engagement. The platform not only extends the reach of remote exhibitions but also redefines online viewing as a standalone artistic experience.

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A win-win collaboration connecting curators and platform, turning local shows into global digital experiences—all in just 2 weeks.

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Immersive, attention-driven online exhibition design that boosts engagement through rhythm and emotional pacing.

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Background & Context

This project was commissioned by Visualpathy, a startup focused on panoramic content sharing and looking to expand its platform. They aimed to introduce an art exhibition feature to enrich their content and increase user traffic. I helped connect them with emerging curators—many of whom, constrained by limited resources, often host short-term exhibitions in remote suburban areas with minimal visibility.

Visualpathy’s 360 photography technology enables users to create, embed, and share both 360° photos and videos with ease.

Strategic Multi-Stakeholder Win

Challenges Faced by Each Party

• Curators face limited funding, remote venues, and low visibility.

• Visualpathy lacks engaging, high-value content to grow its user base.

• Audiences miss niche exhibitions due to time, location, or lack of access.

  

The Win-Win

• Curators gain lasting exposure and a broader audience.
• Visualpathy enriches its platform with cultural content and drives new traffic.
• Audiences access immersive exhibitions anytime, anywhere. </aside>

My Role

Sole Product Designer

Collaborated closely with the startup founder to define product guidelines and shape the overall product strategy, grounded in research insights, market analysis, and design best practices. Delivered research findings to stakeholders and facilitated multi-team workshops to align on product opportunities and direction. Led rapid prototyping for fast validation and iteration, and designed the full website experience.

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+20 interfaced developed

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2 weeks of collaboration

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Iterative process

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4 people involved

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Problem Statement

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The problem we aim to solve

An immersive online exhibition platform that transforms short-term, low-visibility physical shows into lasting digital experiences—designed to capture user attention, enhance emotional engagement, and amplify the reach of underrepresented curators and artworks.

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Target users

• Emerging curators seeking broader exposure for their exhibitions despite limited funding and physical constraints.
• Art enthusiasts who want accessible, meaningful art experiences without geographic or time limitations.
• Cultural platforms (like Visualpathy) aiming to enrich their content ecosystem and grow their user base through high-quality, engaging art content. </aside>